Brands
Magnum to debut a luxurious new flavour at Lakme Fashion Week x FDCI
MUMBAI: Magnum, is set to create a stir at Lakmē Fashion Week x FDCI with the unveiling of its newest indulgent flavour. Taking place from 26 to 30 March 2025 at the Jio World Convention Centre, the brand promises a lavish celebration of fashion, luxury, and pleasure.
Bringing its signature chocolate dipping bar to the prestigious event, Magnum will treat guests to an array of decadent experiences. The highlight of the celebration will be the Magnum party, an exclusive evening of glamour and indulgence, attended by the crème de la crème of the fashion industry.
Indian designers Falguni Shane Peacock, Amit Aggarwal, and Shantnu Nikhil will craft bespoke Magnum bars inspired by their signature styles. Each creation will reflect their distinctive design aesthetic, elevating the ice cream into a work of edible art.
Magnum will introduce a limited-edition candle collection in collaboration with designer Ritika Mirchandani. The candles, inspired by the brand’s signature flavours, will capture the essence of indulgence through scent, offering a multi-sensory experience that extends beyond taste.
HUL head of ice cream business Toloy Tanridagli said, marking 25 years of Lakmē Fashion Week. “We are proud to be part of this landmark celebration, bringing new levels of luxury and pleasure to the Indian market. From the exclusive party to creative collaborations, we aim to offer unforgettable experiences that blend taste with fashion.”
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
