Ad Campaigns
Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign
MUMBAI: Magnum, that purveyor of posh popsicles, has finally unleashed a new flavour after an eight-year drought. The new Magnum Pistachio, a creamy concoction of pistachio ice cream swaddled in thick Belgian chocolate and sprinkled with roasted pistachios, aims to tickle the tastebuds of India’s premium ice cream aficionados. And who better to front this nutty venture than Kareena Kapoor Khan, who’s been sweet on the brand for a decade?
Kareena Kapoor Khan, brand ambassador for Magnum purred: ” This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my PleasureStudio and have a taste. I hope you love it as much as I do.”
HUL ice-cream business head Toloy Tanridagli stated, ” With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches.”
Lowe Lintas executive creative director Vishal Bagade said: “ Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”
The new flavour, a nod to the internet-breaking Dubai chocolate trend, promises a symphony of creaminess and nuttiness. Magnum, known for its opulent partnerships and Cannes shenanigans, is banking on this new launch to keep its crown as the king of indulgent ice cream.
Here’s the link to the Kareena Kapoor Khan ad
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
