Brands
Maggi Spicy tells critics “No Burn Here”
Nestlé India’s bold new campaign lets Gen Z own their choices with cheeky confidence.
MUMBAI: Spice up your life and your comeback game because Maggi Spicy is serving attitude hotter than its own noodles. Nestlé India has launched a sassy new digital campaign that flips the script on anyone dishing out judgement, arming young Indians with the ultimate mic-drop line,“Mujhe Mirch Nahi Lagti”.
At its core, the campaign is a love letter to Gen Z’s unshakeable self-belief. Whether it’s chasing an offbeat career, a quirky passion, or just picking the road less travelled, the message is clear, back your choices without apology. Maggi Spicy steps in as the perfect sidekick fiery on the plate, cool under pressure using spice not just as flavour, but as a cheeky metaphor for owning who you are.
Nestlé India, director of foods Rupali Rattan nailed the vibe, “We are celebrating a generation that is confident in its choices and unafraid to express themselves. This campaign reflects our belief that great taste goes hand in hand with strong individuality, and that young people today are redefining what success and self-expression look like on their own terms.”
The Spicy range isn’t riding the usual “extra hot” wave alone. Alongside the signature kick, it packs crowd-pleasing twists Cheesy, Garlic, and Manchurian that have already won over Maggi loyalists craving flavour with personality, not just scorch.
Rolling out across social media, the campaign keeps things punchy and relatable, inviting young fans to declare their loyalty with a simple, swagger-filled “I Love Maggi Spicy, Mujhe Mirch Nahi Lagti.” In a world quick to criticise unconventional picks, Maggi Spicy quietly hands Gen Z the perfect reply, no explanation needed, just enjoy the heat and the confidence that comes with it.
Brands
Flipkart completes reverse flip to India ahead of IPO
Walmart-owned e-commerce giant shifts domicile from Singapore to Bengaluru
MUMBAI: Flipkart has completed its restructuring to move its parent company from Singapore back to India, marking a key milestone as the Walmart-owned marketplace prepares for a potential initial public offering on Indian stock exchanges, ET reported, citing people aware of the matter.
The move, often referred to as a “reverse flip”, relocates the company’s legal home to India and aligns its corporate structure more closely with its largest market. It also clears an important regulatory step for Flipkart as it explores listing plans.
As part of the restructuring, several Singapore-based entities have been merged into Flipkart Internet Private Limited, which will now serve as the main holding company for the entire group.
The consolidation brings a number of major businesses directly under the Indian parent company. These include fashion platform Myntra, logistics arm Ekart, travel booking platform Cleartrip, healthcare marketplace Flipkart Health, and fintech venture Super.money.
Under the new structure, global investors including Walmart, Microsoft, SoftBank, and the Canada Pension Plan Investment Board will hold their stakes directly in the Indian entity rather than through an overseas holding company.
The redomiciliation required approval from the Indian government because Chinese technology company Tencent owns around a 5 to 6 per cent stake in Flipkart. Under Press Note 3, investments from countries sharing a land border with India require prior government clearance.
Flipkart had already secured approval from the National Company Law Tribunal in December. With the latest clearance from the central government, the company has now obtained all the regulatory approvals needed to complete the relocation, ET reported earlier.
Flipkart had originally shifted its holding structure to Singapore in 2011 to tap global capital more easily. However, as India’s capital markets have matured, several start-ups have begun returning their domiciles to the country ahead of public listings. Companies such as Razorpay, Groww, and Meesho have taken similar steps.
The company is now expected to move ahead with its IPO preparations and has begun early discussions with merchant bankers. According to people familiar with the matter, Flipkart could file its draft prospectus later this year, setting the stage for what may become one of the most closely watched listings in India’s e-commerce sector.
Flipkart has been majority-owned by Walmart since 2018, when the US retail giant acquired a 77 per cent stake in the company for $16 billion in one of the largest e-commerce deals globally.
