Brands
Maggi launches campaign celebrating togetherness and shared joy
MUMBAI: Maggi is back to tug at heartstrings with its latest campaign, “Me and Maggi: So Good Together,” a warm celebration of connections, togetherness, and shared moments. The campaign shines a spotlight on how India’s favourite bowl of noodles continues to bring people closer, even in a world that often feels emotionally distant.
The new film captures everyday life where families drift into separate worlds, couples share space but miss time, and parents, children, and friends lose the small moments that truly matter. Through it all, the quiet longing for warmth and connection prevails, and for millions, Maggi has always been that spark. Its unmistakable aroma and beloved taste make every shared moment feel complete.
Nestlé India director foods Rupali Rattan said, “Maggi has always stood for warmth and connection. This campaign celebrates that simple yet powerful truth, bringing people closer no matter how far life pulls them apart.”
McCann Worldgroup India CEO & CCO Prasoon Joshi added, “The campaign goes beyond food. It reflects a deeper cultural observation: that in today’s hyper-connected world, human connection has quietly thinned. Even simple rituals can hold profound emotional power.”
“Me and Maggi: So Good Together” will roll out across TV, digital, and social platforms with heartwarming films, interactive content, and real-world experiences, reminding everyone that sometimes happiness comes in a humble, delicious bowl.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
