MAM
Madison Outdoor pockets remainder instadia rights for Indo-Pak series
MUMBAI: It’s Pakistan ahoy for Sam Balsara’s Madison Outdoor Media Services (Moms). The outdoor marketing and management firm has pocketed the instadia rights for 40 per cent of the total available space at the various venues that the matches will be played from the Pakistan Cricket Board. Harish Thawani’s Nimbus Sport has the right to hawk the remaining 60 per cent space at the stadia.
“We are very excited by Moms foray into sports marketing,” says Madison chairman Sam Balsara, who reveals that five agencies were bidding for the same tender. “Sports marketing is a high potential business and this is a small step which we hope will be a precursor to many bigger steps.”
Moms has an association with Pakistan’s leading outdoor company, Sign Source, with offices in Karachi, Lahore and Islamabad, which will help the Indian firm in the words of a press release issued a short while ago “ensure efficient and speedy on–the- spot services to advertisers.”
Basically, Moms’ 40 per cent share means that it can vend the instadia space to multinational advertisers whose products are available in Pakistan or companies incorporated in Pakistan. “Only brands of multinational companies which are be available in Pakistan can take up the space through us,” clarifies Balsara.
The Moms press release say the Pakistan Cricket Board has split up the rights between Moms and Nimbus “with a view to granting special concession to products and services sold in Pakistan by multi-national companies or local Pakistan companies.”
Balsara adds that Moms is working on drawing up a rate card for potential advertisers who meet the qualifications in the next two to three days. And Moms’ Arunangshu Ghosh is the contact point in Moms for the same.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
