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Madison OOH wins Tata Motors outdoor AOR
MUMBAI: Madison OOH ended 2015 on a high note by winning the Tata Motors’ outdoor AOR for its passenger vehicle business. The agency’s specialist unit Platinum Outdoor won the business in a multi-agency pitch.
Tata Motors head – marketing communication and services, Passenger Vehicle Business Unit Delna Avari said, “Madison OOH is one of the most creative media outdoor agencies and we are happy to have them as our media outdoor partners. Tata Motors is at a defining juncture in its evolution as it gears up to disrupt the passenger vehicles’ industry with path-breaking offerings and exciting marketing campaigns. With the combination of our innovative campaigns and the immense expertise at Madison OOH, we are sure to stir up the outdoor space with some very interesting visual branding displays.”
Platinum Outdoor CEO Dipankar Sanyal added, “We feel extremely proud and happy to be associated with Tata Motors. This was one of the most coveted pitches of 2015 and winning it at the end of 2015 gives us greater impetus for an excellent 2016. With our planning process and use of planning tools, creative thoughts and efficiency in buying we were able to demonstrate the value that Madison OOH brings to the table.”
With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- Zica.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
