MAM
Madison OOH re-structures top management team
MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015.
As a part of this re-structuring, MOMS COO Dipankar Sanyal had been promoted to Platinum Outdoor CEO. Sanyal has over 20 years of experience with outdoor and has been with the agency for the last 11 years. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.
Replacing Sanyal as MOMS COO will be MOMS west & south vice president Jayesh Yagnik. With over 15 years experience, Yagnik has been with MOMS for 12 years now. He joined the agency as an assistant manager and gradually rose to the top.
Stepping into Yagnik’s shoes as MOMS west & south vice president will be current MOMS west general manager Neeraj Ved. He has been with the agency for almost 10 years and joined as a management trainee.
MOMS north & east vice president Krishnendu Ghosh has been upped as Madison OOH national buying head. Ghosh has total outdoor experience of 15 years, out of which 13 have been with Madison.
Madison IES general manager Saumen Roy has been promoted as VP of the agency. Roy has been with the agency for the last five years and has been driving it ever since. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and Linterland.
Madison OOH CEO Soumitra Bhattacharyya said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by product.”
The Madison OOH team will be further empowered with Madison Media & OOH group CEO Vikram Sakhuja, who took charge from 19 October.
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
