MAM
Madison Media wins multiple accounts
MUMBAI: Over the last two months Madison Media has won multiple businesses, including Hamilton (comprising Milton and Treo brands); Piramal Realty as well as celebrity lifestyle company USPL (comprising Wrogn and Imara) in Mumbai.
In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi based shoe company Aerobok with the brand Aqualite.
Commenting on winning new accounts, Madison World chairman and managing director Sam Balsara said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch, based on our agency credentials.”
In 2015, Madison Media Group has been on an account winning spree, having won a host of new businesses including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.
With gross billing of Rs 3,750 crores, Madison Media Group in India handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, SnapDeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Bharti AXA and many others.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
