Account
Madison Media wins Aakash Education Services media AOR
MUMBAI: Madison Media has been appointed as the agency-on-record for Aakash Education Services in Delhi.
The agency won the account in a multi agency pitch and will handle the duties across print, TV, radio, cinema and OOH.
Aakash Educational Services Ltd(AESL) provides comprehensive test preparatory services to students preparing for medical and engineering entrance examinations for class 11 and 12 students and foundation courses (covering school boards and junior competitive examinations) for students across class 8 to 10. AESL categorises its programs into three brands- Aakash Medical, Aakash IIT-JEE and Aakash Foundations The first centre under “Aakash” brand was started in 1988, offering test preparatory services for medical entrance examinations. As of March 31, 2018, AESL has 170 classroom centres across 103 cities and 23 states/union territories, of which we operate 67 through franchise arrangements.
Aakash Educational Services CEO and whole-time director Aakash Chaudhry says, “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership. We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”
Madison Group CEO of media and OOH Vikram Sakhuja adds, “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”
Madison Media has won a host of accounts across the country, including Bajaj Electricals in Mumbai, Continental Coffee in Hyderabad and Marvel Tea and BBC Media Action in New Delhi. IT has just been ranked the 2nd Most Admired Media Agency by the Economic Times Brand Equity Ad Agency Reckoner, 2018.
Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media a part of Madison world which through its 11 companies served last year as many as 550 advertisers.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
