MAM
Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com
Mumbai: Madison World’s unit, Madison Media Ultra, on Monday, has been appointed to handle the traditional and digital media mandate for the client, including TV, print, and digital for 88Guru.com as the media agency of record (AOR).
A Singapore-based, socially conscious organisation, 88tuition was founded with a mission to “empower every student to achieve full potential.” 88tuition incorporated the world’s best pedagogy into a highly scalable, technology-driven product which aims to provide students with a high-quality learning experience. The company is now set to launch in India under the brand name 88guru.com.
Madison Media, India’s largest homegrown media agency, which started media operations in 1995, handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others.
Speaking of the association with Madison, 88Guru director Vinod Gupta said, “We are excited to partner with the team at Madison as we attempt to transform the ed-tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our rollout. Lastly, the chemistry with the team has been excellent, and we enjoy working with them.”
Madison Media Ultra COO Jolene Fernandes Solanki added, “We are excited to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its business model as a result of the pandemic. We, as a team, are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
