Account
Madison Media Plus wins media mandate for Strch
MUMBAI: Madison Media Plus, a unit of Madison World, has won the media mandate for Strch, a home-grown Indian activewear brand. The account was won in a multi-agency pitch and the agency will be managing the entire media mandate for the brand.
Strch is built on the promise of comfort, performance and style as it caters to a new generation that values both function and fashion in active wear. Madison Media Plus has been entrusted with scaling Strch’s presence across India by driving awareness, building aspirations and positioning it as a go-to activewear brand.
Commenting on the win, Madison Media Plus COO Mimi Deb said, “We’re very excited to partner with Strch. Our focus will be on building a sharp and scalable media strategy that not only drives visibility but also cements Strch’s position as a front-runner in the activewear space.”
We’re excited to join hands with Madison Media Plus as we take Strch to the next stage of growth. We look forward to this journey together as we make STRCH a go-to name in the Indian activewear space,” said Strch founder Prithvi Bhagat.
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
