MAM
Madison Media Plus appoints Anita Bose as COO
MUMBAI: Madison Media Plus has appointed Anita Bose as chief operating officer. Bose will be responsible for driving the agency’s Delhi office.
Madison Media and OOH group CEO Vikram Sakhuja said, “Today, business cycles have shortened, brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”
“It is an honour to be associated with Madison Media and work with accomplished industry veterans like Vikram Sakhuja and Sam Balsara, together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client & industry needs – known to provide services that set industry standards,” added Bose.
Prior to joining Madison Media Plus, Bose spent 13 years at WPP and GroupM agencies like Mindshare as business director, Team LG and MEC North as general manager. She has also had stints with agencies like Starcom MediaVest, FCB Ulka and McCann Erickson.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
