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Madison Media Omega wins media mandate for Farmley
MUMBAI: Madison Media Omega, a unit of Madison World, has recently won the media mandate for Farmley for Tamil Nadu. Under this mandate, the agency will manage Farmley’s traditional media responsibilities, including Print, Radio, Cinema, Television and Outdoor.
Farmley, a wellness snack brand founded in 2017, is at the forefront of a new era of healthy indulgence—reimagining premium dry fruits, nuts, seeds and makhanas into innovative and flavourful snack options. This partnership comes at a pivotal moment as Farmley aims to light up Tamil Nadu with its vibrant snacking portfolio. By leveraging Madison’s deep media expertise and on-ground understanding of regional markets, this collaboration is set to unlock powerful visibility and accelerate Farmley’s growth in the South and beyond. Together, the two brands are poised to reach new heights- amplifying joyful snacking experiences across India.
Speaking on the win, Madison Media Omega Dinesh Rathod said, “We’re truly excited to partner with Farmley. Our team is eager to harness the power of media to build meaningful consumer connections and amplify Farmley’s presence across the country.”
Speaking about the agency’s appointment, Farmley head of marketing, Aman Gupta commented, “We’re excited to partner with Madison Media Omega as we scale into new markets. Their strategic expertise and strong media network will help us take the Farmley promise to more homes across India.”
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
