MAM
Madison Media appoints Rob Norman as advisor to accelerate digital transformation
Mumbai: Madison Media is delighted to announce that it has appointed Rob Norman as an advisor to accelerate digital transformation at key clients.
Rob has a wealth of experience in the Digital space – having been global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent Board member at Piano, MiQ, Simpli.fi, Nova and Hunch and is an advisor to a few other digital first companies.
Norman will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.
Madison Media, India’s largest homegrown independent media agency, has recently been ranked as the world’s 4th largest independent media agency by RECMA. Madison Media has also topped RECMA’s qualitative ranking chart and has done so for last 4 consecutive years with a Dominant Score. Madison Media ranks No. 1 in Vitality (based on Comp pitches – new biz wins vs losses and Momentum – awards, agency seniors, industry share)
Madison World chairman Sam Balsara said, “We are delighted to have Rob join us as a strategic advisor in the digital transformation space and am sure he will add a lot of value to our teams and our clients. The Advertising world has turned Digital. India with a Digital share of Adex at 40% tracks a little behind the Global average of 55% and we hope with Rob’s help to offer world beating thought leadership to our Clients.”
Madison Media & OOH partner & group CEO Vikram Sakhuja said, “I have had the privilege of working with Rob for many years and his insights, clarity of thought and approach to Clients’ businesses has been inspiring. I’m thrilled to be able to partner with him again in helping build the business of Madison’s Clients.”
Norman said, “I have known Sam, Vikram and Madison for many years. I am a great admirer of the business and its leadership. Independent, entrepreneurial organizations are well placed to innovate with speed and agility. I am excited to spend more time in India, it’s a country I love and a country rich in opportunity.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
