MAM
Madison Media appoints Bhattacharyya as director – digital
MUMBAI: Madison Media has appointed Rajdeep Bhattacharyya as director for Delhi‘s digital operations.
In his current role Rajdeep will oversee the agency‘s digital operations in Delhi for all existing and emerging digital media
initiatives including display, video, SEM, mobile, social and emerging media.
A digital media and marketing professional, Bhattacharyya has worked in companies like Wunderman International in India and W3i and Critical Mass in US, apart from being an independent digital consultant. He has extensive work experience in digital branding, social media marketing, mobile, ecommerce, and direct marketing.
On the agency side, Bhattacharyya has worked on media planning, buying, analytics, web design and content strategy for Fortune 100 clients.
Madison Media, whose gross billing stands at Rs 30 billion, does digital work for clients such as Airtel, Cadbury, ITC, Levis, Britannia, Godrej, Tata Tea, Bharti AXA and Spice Jet.
Madison Media group CEO Punitha Arumugam says, “I am delighted to have Rajdeep join our team in Delhi and I am sure he will strengthen our already strong Digital team.”
Bhattacharyya added, “I am excited to be a part of the Madison family and to get this opportunity to work with and learn from all of Madison Media‘s digital talent, as we set about growing our digital expertise further. Integrated media approach is at the core of Madison Media‘s offerings and I look forward to play a part in continuing to develop a world class media company.”
Madison Media handles media planning and buying for clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, Britannia, Asian Paints, Tata Tea, Shriram Transport Finance, SpiceJet, Axis Bank, Domino‘s, Bharti Axa, Acer, Dish TV, Imagine TV, Times Television Network and Indian Oil.
MAM
PNB Metlife bowls ‘Always Ready for Life’ with Smriti Mandhana
New positioning tackles 91 per cent protection gap plus ageing India’s 230 million seniors by 2036.
MUMBAI: When life throws a googly, PNB Metlife wants you padded up and ready not scrambling for cover. The insurer has unveiled its fresh brand positioning, ‘Always Ready for Life’, fronted by cricket superstar Smriti Mandhana, to spark real conversations about insurance and financial planning at every stage of the journey.
India’s life protection gap remains a stark 91 per cent meaning for every Rs 100 needed to secure families financially, only Rs 9 is covered. At the same time, the elderly population (60 plus) is projected to swell to around 230 million by 2036, roughly 15 per cent of the total population. The campaign underlines PNB Metlife’s holistic take on security, urging Indians to build clarity and confidence around retirement, child education and long-term goals.
PNB Metlife chief marketing & communications officer Sourabh Lohtia said, “There is a unique sense of freedom that comes when careful financial preparation meets present-day opportunities. With this campaign, we want to show that being prepared helps people focus on what truly matters. Financial growth and security are achievable and PNB MetLife wants to support Indians by helping to simplify financial planning, turning every future milestone into something to look forward to.”
The brand ambassador Smriti Mandhana drew a neat parallel, “As a cricketer, we study the pitch, understand opposition, and assess the situation before every match. Life works similarly, staying prepared for every goal or situation is essential, and financial readiness plays a key role in that. Life insurance helps build that strong foundation at every life stage whether we are achieving big dreams, starting a family, buying a home, or planning for a comfortable retirement.”
The push targets millennials and younger audiences through Mandhana’s appeal, rolling out across television, Youtube, Meta platforms, OTT, Google Display and high-visibility outdoor sites. In a country where life can change as quickly as a T20 over, PNB Metlife is betting that preparation not panic is the real winning shot.
