MAM
Madison bags creative and media duties of NextGen Publishing
MUMBAI: The Shapoorji Pallonji venture NextGen Publishing has awarded both the creative and media duties to Madison. The account is pegged at Rs 80 million.
NextGen Publishing has a host of products, among which are Forbes Yellow Pages, Smart Photography and Adult 2.
The client confirmed that three agencies were in the fray for the account, including Madison.
NextGen Publishing launched Forbes Yellow Pages on 3 May and the campaign will break on 9 May. The campaign will take roll out in a phased manner across all major cities, the first being Ahmedabad.
Speaking to Indiantelevision.com, NextGen Publishing CEO
Hoshang Billimoria says, “Madison put in a lot of effort and came across as an agency with a lot of credentials. Also, their strategic inputs were very impressive vis-?-vis the rest.”
Billimoria also stated that the Forbes Yellow Pages accounted for a significant chunk of the whole account.
Says Madison Communications executive director Prabha Prabhu about the win, “The client was impressed by our credentials and we put in a lot of effort into the account. We were put through an exhaustive scan and out abilities were really put to test.”
Billimoria stated that traditionally yellow pages are always associated with the print media, but the Forbes offering will be shifting to other media as well.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
