AD Agencies
Madison Avenue’s young guns storm the Hall of Achievement
NEW YORK: Nearly 500 guests packed Pier Sixty in New York on what organisers bill as “the most inspiring night in advertising.” They weren’t wrong. The American Advertising Federation rolled out the red carpet for eight fresh inductees into its Hall of Achievement, whilst supermodel and entrepreneur Ashley Graham scooped a special cultural force award.
For 33 years, the Hall of Achievement has set the gold standard for recognising advertising talent aged 40 and under. It’s a stamp of approval that matters in an industry obsessed with the next big thing. Content creator Eric Sedeño hosted the gala, which doubled as both celebration and validation for a cohort redefining how brands talk to consumers.
The selection process doesn’t mess about. Nominees who meet the criteria face scrutiny from a council of judges comprising Hall of Achievement alumni and top industry executives. Two rounds of voting separate the contenders from the chosen. The American Advertising Federation, which also runs the Advertising Hall of Fame, has turned the under-40 honour into a career-defining moment.
Graham’s cultural force award recognises her impact beyond the catwalk. The model has built a business empire whilst championing body positivity and reshaping beauty standards—the kind of cultural shift that makes advertising executives sit up and take notice.
At 33 years old, the Hall of Achievement shows no signs of losing its lustre. In an industry where youth drives innovation and disruption pays dividends, getting inducted before hitting 40 remains the ultimate flex.
This year’s list of inductees cuts across industries, companies, business size and culture. From left to right:
Front row seated:
Alison Levin: NBCUniversal president, advertising & partnerships.
Abi Evans: Dentsu Creative chief growth officer. Abi was also honored with the Jack Avrett Volunteer Spirit Award in recognition of her service to the industry.
Amie Owen: IPG Mediabrands chief commerce officer.
Jason Schulweis: The Female Quotient former chief Commercial officer.
Back row standing:
Orlando Baeza: Chime VP of brand and creative.
Charlotte Tansill: Ogilvy North America president, PR, social & influence.
Ashley Graham: presented the AAF’s Special Cultural Force Award.
Paolo Provinciali: LinkedIn VP marketing – growth, performance & operations.
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
