Brands
Madhur Sugar and Dentsu Creative Webchutney promote The Good Cut
MUMBAI: Madhur Sugar, in a sweet partnership with Dentsu Creative Webchutney, is shaking up the packaging world with The Good Cut, a simple yet radical redesign aimed at tackling India’s alarming microplastic problem. With India churning out a staggering 391,879 tonnes of microplastics annually – that’s 18 Statues of Liberty’s worth of tiny plastic terrors – something had to give.
The culprit? Our casual corner-cutting habit. You know, that satisfying snip when opening a packet? Turns out, those tiny plastic shards are ditching the recycling bin and diving straight into the environment. Madhur Sugar’s The Good Cut flips the script, literally, guiding consumers to cut horizontally instead of tearing corners. A mere 5 cm shift, yet a potential game-changer.
Shree Renuka Sugars executive director Ravi Gupta declared, “Environment and sustainability have to be goals of a responsible business. Our packs are 100 per cent recyclable! But we realized that a corner piece of them never made it to recycling plants as it is trashed directly. That had to change.” He added, with a hint of optimism, “We hope this innovation sparks a movement, encouraging more brands to embrace The Good Cut and rethink packaging for a cleaner future.”
Dentsu Creative Webchutney chief creative officer Surjo Dutt chimed in, “Creativity is about solving real problems with ideas that fit seamlessly into everyday life. The Good Cut does just that – transforming a habitual action into an eco-friendly choice. A 5cm cut may seem tiny, but in the fight against microplastic pollution, it’s a step toward something bigger.”
Available in select stores, The Good Cut is set to launch a digital, social, and outdoor blitz, aiming to turn this packaging tweak into an industry-wide revolution. It’s not just about sugar; it’s about a sweet solution to a sticky problem.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
