Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
Brands
Sensodyne launches Know Your Dental Age campaign to boost oral health awareness
Nationwide push blends tech, trains and experts to spark early care habits
NEW DELHI: Sensodyne has rolled out its ‘Know Your Dental Age’ campaign across India, aiming to bring oral health out of the shadows and into everyday wellness conversations.
Backed by Ministry of Health & Family Welfare and the Indian Dental Association, the initiative introduces a quick, QR-based Dental Age Test designed to help people understand whether their teeth are ageing faster than expected and what they can do about it.
The move comes as India faces a stark oral health gap, with a large majority experiencing dental issues but often delaying treatment until problems escalate. By nudging people towards early action, the campaign hopes to shift behaviour from reactive fixes to preventive care.
The initiative was launched in Delhi by Anupriya Patel, alongside Ashok Dhoble and Kedar Lele, highlighting a growing push for public and private sectors to work hand in hand on healthcare awareness.
“Oral health is fundamental to overall well being, yet awareness and timely action remain limited,” said Ministry of Health & Family Welfare minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel. “Initiatives like this bring preventive care closer to people and encourage early intervention, which is key to building a healthier India.”
To take the message beyond clinics and into daily life, the campaign is also travelling on select Vande Bharat Express routes, offering screenings and information to an estimated 10 lakh passengers.
Haleon chief executive officer india and president india subcontinent Kedar Lele said the effort builds on years of work to make oral care more accessible and actionable. “When people have the right information at the right time, they are far more likely to act. That is where meaningful change begins,” he noted.
The campaign is being amplified through a 360-degree outreach spanning digital, print, influencers and on-ground activations, with support from dental experts and consumer platforms to widen its reach.
With a mix of technology, mobility and collaboration, Sensodyne’s latest push makes a simple point clear: knowing your dental age today could help you smile better tomorrow.
