MAM
Madchatter Brand Solutions bags PR Mandate for P2P social investment platform Rang De
Mumbai: Madchatter Brand Solutions, a fast-emerging integrated communications firm, announced that it has won the public relations mandate for Peer-to-Peer lending platform Rang De. Madchatter’s expertise in strategic communications and deep understanding of the financial service industry has helped the agency successfully secure the account. Through the partnership, Madchatter will work closely with the communications team at Rang De to help enhance the brand’s visibility and drive impact-focused storytelling around the company’s offerings across national, regional and international media.
Rang De is India’s pioneering and only peer-to-peer lending platform focused on providing timely and affordable credit to unbanked communities, including farmers and rural entrepreneurs. A RBI-registered NBFC-P2P platform, Rang De has been working towards revolutionising credit access and enabling financial inclusion. Since 2019, the company has disbursed over Rs 57 crores in loans and fulfilled more than 17,000 loans to rural entrepreneurs through a strong community of 8500+ social investors who enable and invest in rural entrepreneurs. The company was also selected to be a part of the Google for Startups Accelerator program.
Speaking on the association, Madchatter Brand Solutions founder Rachna Baruah shared, “The win is a testament to our agency’s unwavering commitment to creating meaningful impact. Rang De, since its inception, has been creating a positive impact on society, and I believe that together we can amplify their mission and create a narrative that resonates locally and globally, that propels social transformation forward.”
“We are thrilled to have Madchatter as our official PR and communications partner. I believe that their expertise in the communications industry is well aligned to our vision as we work towards empowering communities across the country,” added Rang De CEO & co-founder Smita Ram.
Founded in 2017, Madchatter is an integrated communications firm that has been working with emerging businesses as well as established organisations that require the right brand positioning and media footing. The agency has a track record of driving effective communications strategy for clients across BFSI, fintech, Web3, blockchain, real estate, advertising and marketing, amongst others.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
