MAM
Madchatter Brand Solutions bags PR Mandate for P2P social investment platform Rang De
Mumbai: Madchatter Brand Solutions, a fast-emerging integrated communications firm, announced that it has won the public relations mandate for Peer-to-Peer lending platform Rang De. Madchatter’s expertise in strategic communications and deep understanding of the financial service industry has helped the agency successfully secure the account. Through the partnership, Madchatter will work closely with the communications team at Rang De to help enhance the brand’s visibility and drive impact-focused storytelling around the company’s offerings across national, regional and international media.
Rang De is India’s pioneering and only peer-to-peer lending platform focused on providing timely and affordable credit to unbanked communities, including farmers and rural entrepreneurs. A RBI-registered NBFC-P2P platform, Rang De has been working towards revolutionising credit access and enabling financial inclusion. Since 2019, the company has disbursed over Rs 57 crores in loans and fulfilled more than 17,000 loans to rural entrepreneurs through a strong community of 8500+ social investors who enable and invest in rural entrepreneurs. The company was also selected to be a part of the Google for Startups Accelerator program.
Speaking on the association, Madchatter Brand Solutions founder Rachna Baruah shared, “The win is a testament to our agency’s unwavering commitment to creating meaningful impact. Rang De, since its inception, has been creating a positive impact on society, and I believe that together we can amplify their mission and create a narrative that resonates locally and globally, that propels social transformation forward.”
“We are thrilled to have Madchatter as our official PR and communications partner. I believe that their expertise in the communications industry is well aligned to our vision as we work towards empowering communities across the country,” added Rang De CEO & co-founder Smita Ram.
Founded in 2017, Madchatter is an integrated communications firm that has been working with emerging businesses as well as established organisations that require the right brand positioning and media footing. The agency has a track record of driving effective communications strategy for clients across BFSI, fintech, Web3, blockchain, real estate, advertising and marketing, amongst others.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
