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Madchatter bags the communications mandate for ZS
Mumbai: Integrated communications firm Madchatter Brand Solutions has bagged PR mandate of ZS, a global professional services firm focusing on consulting, software, and technology that provides services in the healthcare and technology segment.
Through the association, Madchatter aims to foster strategic communication among stakeholders, allowing the professional service company to get closer to its vision and purpose in India. The communications firm will oversee the company’s media relations and general public relations to increase its brand awareness across India, said the statement.
The primary focus for Madchatter will be to amplify ZS’s unique domain experience, raise brand recognition among the Indian public to attract quality talent, and educate them on innovations in the Indian healthcare ecosystem, it added.
Speaking on the association, Madchatter founder, Rachna Baruah said, “ZS is a revered global organisation with a rich legacy of more than 35 years in the professional services industry. With Madchatter as ZS’s media relations firm in India, we aim to stir broader conversations on innovation best practices, while also showcasing the amazing work culture and employee ecosystem that the organisation has created among its 8,000+ employee pool in India.”
ZS, corporate communication head – India, Arppita Das added, “Our association with Madchatter is an important milestone in our communications and branding journey. At ZS, we wanted a more integrated approach to media and public relations. Madchatter demonstrated that they understand our ambition and can bridge our communication needs with their skills, creativity, and insights. We are now excited to shape the evolving media relations strategy of ZS in India with Madchatter’s innovative thinking, can-do spirit, and deep connections to technology- and innovation-focused media.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
