Brands
Mad Over Donuts & KITKAT partner to launch the ultimate donuts
Mumbai: Mad Over Donuts (MOD) has announced an exciting new collaboration with KITKAT, bringing together two beloved brands to create a unique and delicious experience for donut and KITKAT enthusiasts alike.
Mad Over Donuts executive director and CEO Tarak Bhattacharya shared his excitement about the partnership: “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”
The new range includes several mouth-watering options, such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the iconic chocolate flavor into a creamy, refreshing treat with KITKAT crunch. These donuts and the shake are perfect for sharing with friends and family or taking a break into happiness.
Talking about the association, Nestlé Professional director Saurabh Makhija said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with Mad Over Donuts is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”
To celebrate this exciting partnership, MOD hosted a special launch event at their flagship store at Viviana Mall. The event was attended by media personnel and influencers. Guests had the exclusive opportunity to meet and interact with Mad Over Donuts executive director and CEO Tarak Bhattacharya and Nestlé Professional director Saurabh Makhija. The event was filled with photo opportunities, capturing memorable moments during the launch of the three new donuts and a shake made by KITKAT.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
