Brands
Macroman launches their new athleisure collection with Yash
Mumbai: Macroman has teamed up with the Indian film actor Yash for the launch of their new Macroman Athleisure collection. The collaboration, which debuted on 13 September has already taken the internet by storm, resonating with audiences nationwide.
Known for his exceptional talent and massive fan following, Yash’s presence in the campaign has been a game-changer. The campaign video, featuring the actor in the stylish Macroman Athleisure line, quickly went viral across social media platforms. To further amplify the campaign, Yash took to his official Instagram handle to personally share the video. His endorsement, coupled with the brand’s strong online presence, built the connection between Yash and his fans, highlighting Macroman as a premium athleisure brand.
Commenting on the collaboration, Rupa and Company Ltd director Vikash Agarwal said, “We are thrilled to have Yash for this campaign as part of our new athleisure collection. His immense popularity and larger-than-life persona, perfectly embody the spirit of our brand and its philosophy of ‘Live Like a Macroman.’ We truly believe this collaboration will inspire a new generation of fashion-forward individuals to lead a healthy and active lifestyle.”
Macroman offers a wide range of stylish and functional innerwear, athleisure, and outerwear for men. Yash’s nationwide appeal and influence, combined with the brand’s innovative designs and quality craftsmanship, have created a powerful partnership that will connect with audiences across India.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
