Brands
Macroman launches their new athleisure collection with Yash
Mumbai: Macroman has teamed up with the Indian film actor Yash for the launch of their new Macroman Athleisure collection. The collaboration, which debuted on 13 September has already taken the internet by storm, resonating with audiences nationwide.
Known for his exceptional talent and massive fan following, Yash’s presence in the campaign has been a game-changer. The campaign video, featuring the actor in the stylish Macroman Athleisure line, quickly went viral across social media platforms. To further amplify the campaign, Yash took to his official Instagram handle to personally share the video. His endorsement, coupled with the brand’s strong online presence, built the connection between Yash and his fans, highlighting Macroman as a premium athleisure brand.
Commenting on the collaboration, Rupa and Company Ltd director Vikash Agarwal said, “We are thrilled to have Yash for this campaign as part of our new athleisure collection. His immense popularity and larger-than-life persona, perfectly embody the spirit of our brand and its philosophy of ‘Live Like a Macroman.’ We truly believe this collaboration will inspire a new generation of fashion-forward individuals to lead a healthy and active lifestyle.”
Macroman offers a wide range of stylish and functional innerwear, athleisure, and outerwear for men. Yash’s nationwide appeal and influence, combined with the brand’s innovative designs and quality craftsmanship, have created a powerful partnership that will connect with audiences across India.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
