MAM
Maaza celebrates Mango Day
Mumbai: Maaza, Coca-Cola India’s homegrown mango beverage brand, pays tribute to the beloved fruit and the cherished spirit of dildaari that the brand has been championing. From family feasts on Sunday afternoons to social gatherings, Maaza has always evoked a sense of nostalgia, fostering connections over the taste of real juicy mangoes.
Crafted from real Alphonso mangoes, each bottle of Maaza captures the essence of this golden fruit, delivering a flavour that resonates with mango lovers across generations. The brand is also devoted to deseasonalizing the delight of mangoes, enabling enthusiasts to savour its taste year-long. It is why Maaza has become synonymous with pure joy. Its name, meaning “enjoy” in Hindi, is a promise—a promise that each drop will be a burst of delight, refreshing and utterly satisfying.
Since its inception in 1976, Maaza has transformed into a beloved companion in life’s special moments. However, in the past few years, the brand has also embarked on a journey to embody a purpose rooted in the generosity and warmth of mangoes with its meaningful campaigns. Maaza’s ‘Dildaari’ campaigns seamlessly weave the lusciousness of mangoes with the timeless virtue of dildaari, reminding us of the beauty in simple connections.
Reflecting on Mango Day and the legacy of Maaza, director-marketing at Coca-Cola India Ajay Konale said, “Maaza is more than a brand, it’s a drink that brings joy to millions of Indians. For five decades, it has continued to charm people with the authentic taste of real mangoes. This Mango Day, Coca-Cola India celebrates Maaza’s purpose of ‘Dildaari’ to spread positivity by forging meaningful, heartfelt connections.”
As you indulge in that refreshing sip, remember, that Maaza is a celebration of life, love, and the sweet moments we share together.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
