MAM
Maa Bozell wins duties for Ripple Fragrances two brands
MUMBAI: Maa Communications Bozell’s (Bangalore) has won the brand strategy duties for N Ranga Rao Group’s (NRR) Ripple Fragrances and their two new brands, Iris and Lia.
The pitch for the Rs 20 million business took place late last year with no other agency competing for the brands. “Maa Bozell has had a long standing relationship with the NRR Group. This association has enabled us to understand the Group and the brands they have to offer. This, combined with the experience we have in the Retail and Lifestyle market, made us the ideal partner to launch their two new brands from Ripple Fragrances”, commented Maa Communications Bozell Ltd. managing director Bunty Peerbhoy.
The group’s flagship brand is ‘Cycle Pure Agarbathies’ and currently has a range of deodorants for men and women. They are looking at introducing a complete personal care brand, including a range of international soaps, shaving foams and lotions, states an official release.
Peerbhoy added, “Our brief was to launch Iris, as a lifestyle luxury fragrance brand and reposition Lia, an existing Agarbathi brand, moving it away from its current perception. Our strategy mainly consists of below-the-line and in-store promotions rather than using main-stream advertising.”
Ripple Fragrances business architect Anik Bannerjee said, “Maa Bozell clearly understood our requirement for the two brands. The value they brought to the table was their experience and knowledge which will undoubtedly translate to the successful launch and positioning of Iris and Lia.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
