Brands
M-Tech increases links in tie-up with Bollywood
NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with ‘horrance’ (horror romance) Saansein – The Last Breath.
Earlier, M-tech Mobile Group joined hands with Aishwarya Rai Bachchan and Irrfan Khan’s Jazbaa and even introduced new smart phone ‘Jazbaa’ in the market.
M-Tech Informatics Co-Founder Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
SAANSEIN producer (GPA Productions) Goutam Jain said, “We are absolutely elated that M-tech Mobile Group has come on board for Saansein and we are sure this association will help both the film and the brand.”
While Saansein Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty, Saansein –The Last Breath is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on 11 November 2016.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
