Brands
M-Tech increases links in tie-up with Bollywood
NEW DELHI: After creating a sizeable market share in the feature phone market and projecting to cross 500,000 pieces a month in this sector, mobile company M-tech Mobile has now tied up with ‘horrance’ (horror romance) Saansein – The Last Breath.
Earlier, M-tech Mobile Group joined hands with Aishwarya Rai Bachchan and Irrfan Khan’s Jazbaa and even introduced new smart phone ‘Jazbaa’ in the market.
M-Tech Informatics Co-Founder Vikram Agarwal said, “M Tech mobile is always committed to provide the best technology to the masses at the most affordable rates. We have created a sizeable market in the industry and projecting great figures in the future. The thought behind doing in film branding was to achieve a wider reach in short span of time. The movie has talented cast with a great story line. We are happy to be associated and believe that it will definitely help our brand grow further.”
SAANSEIN producer (GPA Productions) Goutam Jain said, “We are absolutely elated that M-tech Mobile Group has come on board for Saansein and we are sure this association will help both the film and the brand.”
While Saansein Director Rajiv Ruia said, “It is a pleasure to collaborate with a leading Mobile Group like M-tech. This alliance is not just a strategic one but also an innovative one. This strategy of in-film branding will give an edge to both of us.”
Starring Rajniesh Duggall, Sonarika Bharodia, Hiten Tejwani, Amir Dalvi and Neetha Shetty, Saansein –The Last Breath is directed by Rajiv S Ruia under GPA Productions banner and it is ready to release on 11 November 2016.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
