MAM
m/SIX bags the media mandate for Emami
MUMBAI: m/SIX, a unit of Group M, has bagged the AoR media mandate of key Emami Group businesses such as Emami Ltd., one of the leading & fastest growing personal care and healthcare companies in India, Emami Agrotech Ltd., the edible oil & bio-diesel manufacturing company and Emami Cement Ltd., the cement arm of the Group. The account will be handled by the agency’s Mumbai & Kolkata offices and the scope entails the television buying and implementation responsibilities.
Emami Limited Director Harsh Agarwal stated, “We are happy to have m/SIX on board and look forward to the value-add they promise to bring to servicing of the mandate. We are confident that with the very dynamic and fast changing media scenario, m/SIX with their global presence and wide experience & expertise will be able to develop a robust strategy for our media buying to add impetus to all our marketing initiatives.”
Speaking on the development, GroupM South Asia CEO Prasanth Kumar, said, “It’s a great win for m/SIX and we are excited and delighted to partner with Emami. Emami Limited, Emami Agrotech and Emami Cement are great brands and these wins are the testament of great efforts and solutions that the team brings on to the table for our clients.” He added, “These wins motivate us and we will continue to work with our partners to deliver the best.”
m/SIX India Sr. VP and Head Saket Sinha said “It’s a proud moment for m/SIX to receive the mandate for the Emami business. m/SIX has always stood for Media embedded in Strategy, Incubating partners for Xcceleration of Clients business and what makes us happy is that Emami was able to see the value we bring to accelerate their business. Emami is our biggest client and we will do everything to ensure success of this prestigious mandate.”
With over 60 clients across various sectors, m/SIX current client base includes some of the famous brands like Abbott Healthcare, Bank of Baroda, Burger King, Harley Davidson, Toppr, USV Sebamed, Revv Cars, Veeba Foods, Frankfinn, Lovely Professional University among others.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
