Account
m/SIX bags digital mandate for Parag Milk Foods
Mumbai: m/SIX, GroupM’s youngest outcome-based agency has bagged the digital media mandate for Parag Milk Foods. The account will be handled out of m/SIX’s Mumbai office.
The mandate includes paid search, display, video, OTT, programmatic & e-commerce duties and the agency will drive a through-the funnel digital strategy, ensuring an effective and efficient digital brand experience.
m/SIX India’s senior vice president and head Saket Sinha said, “This win showcases m/SIX’s digital expertise and the client’s belief in us. With our proficiency and our DNA ‘Xcellerator’, our teams will further drive the brand’s success. The dairy FMCG space has seen phenomenal growth and evolution and with our business growth and consumer-centric approach, we will ensure to deliver successful brand and business results for Parag Milk Foods.”
Talking about the collaboration, Parag Milk Foods senior VP – strategy, sales & marketing, Akshali Shah said, “The Indian dairy industry is growing consistently and is transforming at a great pace. Keeping in mind the evolving consumer preferences, Parag Milk Foods is not only keeping up with this acceleration but emerging as a pioneer through its various product offerings. In the new normal, every brand needs to adopt a different approach to brand building and innovation, which is why we see m/SIX as a strategic partner that understands our brand and our vision to further meet our marketing goals.”
Parag Milk Foods is the one of the leading private dairy FMCG companies with a pan India presence and brands like Gowardhan, Go Cheese, Pride of Cows and Avvatar.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
