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Lyxel&Flamingo wins social media mandate for AloFrut
Mumbai: Axiom Ayurveda has entrusted Gurgaon-based digital marketing agency Lyxel&Flamingo with the social media mandate for its fruit juice brand, AloFrut. The mandate was won post a multi-agency pitch.
The agency is tasked with leveraging its collective creative, strategic, and social media skills to enhance brand recall, boost brand loyalty, and drive digital footfall and engagement.
“AloFrut has created a niche for themselves in the juice category and have had an exceptional journey so far with their proposition to give customers a healthier alternative with AloFrut Juices, and tasty party drink options with Alofrut Mocktails.Lyxel&Flamingo is elated to be associated with AloFrut and be a part of their next phase of growth,” said Lyxel&Flamingo chief operating officer Shreyansh Bhandari, commenting on the brand win.
With the pandemic enabling the world to transcend the boundaries of the digital realm like never before, Lyxel&Flamingo has set the ball rolling for AloFrut mocktails with the digital extension of the launch. Lyxel&Flamingo is determined to translate that onto the digital canvas via innovation of thought, tangible performance indicators, and planning, execution, and management of campaigns, said the digital agency.
“We are excited about this collaboration and look forward to experiencing firsthand the values and ideas that the agency is known for. We hope our joint expertise can facilitate effective communication of what the brand has to offer,” AloFrut managing director Rishabh Gupta added on the new association.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
