MAM
Lynn Brindell is CNN Worldwide senior VP marketing
MUMBAI: Lynn Brindell will join CNN Worldwide as senior VP of marketing, it was announced by CNN Worldwide executive VP, CMO Janet Rollé.
Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts, as well as develop strategies and programmes to drive brand strength, audience growth and engagement on all platforms. She will report directly to Rollé, and she will be based in Atlanta.
Brindell’s media marketing experience includes multi-platform brand work at The Weather Channel, Food Network and Lifetime Television. She has developed brand positioning, launched prime time series, directed off-channel and digital marketing strategies, overseen marketing initiatives for cable networks, and online ad sales and affiliate sales. She has also collaborated with national marketing partners at retail and in cause-related campaigns.
Rollé said, “Lynn’s tremendous experience and track record will bring great value to the marketing team. I’m thrilled to have someone who is well-respected as both a leader and developer of marketing talent join us.”
Brindell’s media marketing experience includes launching a prime time series and a environmental marketing platform for The Weather Channel in the US; launching signature Iron Chef America and Next Food Network Star series for Food Network; and developing and managing all aspects of Television for Women branding for Lifetime Television.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
