MAM
LYF Meet and Greet with RCB players
BENGALURU: As part of the association with IPL, LYF organized an IPL ‘meet-and- greet’ for its partners and gave them an opportunity to meet up close and personal with their beloved cricket stars from Royal Challengers Bangalore. LYF is the proud sponsor of 3 IPL teams – Royal Challengers Bangalore, Rising Pune Supergiants and Mumbai Indians.
LYF had also engaged with its fans on social media through a creative teaser campaign around its first TVC that was released during the IPL season. The teaser creative (featuring a cut out of the female lead from the TVC) was released on social media ahead of the TVC going on air and the social media users were asked to #GuessTheActress. The contest generated huge excitement among fans and attracted massive participation during the 3 day period leading to the release of the TVC on air.
16 winners of LYF #GuessTheActress social media contest got a chance to meet Chris Gayle, AB de Villiers and Shane Watson at today’s meet-and- greet.
About LYF:
LYF smartphones + is a range of True 4G devices from Reliance Retail designed to bring the latest 4G technologies to consumers in India. The entire LYF range is VoLTE-enabled, which deliver a true 4G experience, a move that is unprecedented in terms of the technology revolution to be expected across price points. The brand allows consumers to stay on top of technological advancement with HD voice and video calls over VoLTE & Wi-Fi, multi-party audio and video conferencing, superfast downloads and seamless switching between voice and video calls. The range of LYF smartphones includes 4 series namely Earth, Water, Wind and Flame from the Elements Collection. LYF Smartphone + is about design excellence with smart, elegant looks and a simple user interface, and powerful features that make for a fantastic user experience. Be it at work or home or on the go, LYF Smartphone + is designed for a thrilling video experience.
This is a press release dated 13 May 2016.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
