Brands
Luxor launches Schneider One Range of pens in India
Mumbai: Luxor, a prominent Indian organisation and a leader in the writing instruments industry, has completed almost a year of its successful partnership with Schneider Pen, Germany, a globally renowned brand widely recognized for its product design, quality and sustainable business practices. The strategic partnership brings together Luxor’s brand equity, manufacturing capability, distribution strength and deep understanding of the Indian market, and Schneider’s technological expertise and world-class product range. Schneider Pen will be bringing its global technological expertise to India through multiple products, which is expected to elevate the standards of the writing industry in the country.
As part of this partnership, Luxor has launched Schneider’s renowned One series range of pens comprising One Business, One Sign, One Hybrid and One Change in the Indian market. This recently introduced range of Schneider roller-ball pens boasts of globally award-winning designs and state-of-the-art technology, making them a perfect choice for individuals who appreciate precision, style, and functionality in their writing instruments. For instance, the One Business and One Sign pens bring Schneider’s ultra-smooth high-tech tip technology to India, delivering arguably the smoothest writing experience. One Change, a refillable pen, offers consumers the choice to use two replaceable cartridges in the same pen for an extended writing length and performance, another first in the Indian market. All the pens have distinctive ergonomic designs which stand out against other options in the market. The One Business, One Sign and One Hybrid pens are priced at Rs.180 per pen, while the One Change is priced at Rs 300 per pen.
Speaking on the development, Luxor Writing Instruments Pvt Ltd MD Pooja Jain Gupta said, “We are delighted to bring Schneider’s globally renowned One range of pens to India. This marks a significant milestone in our continued journey to bring the best writing instruments from across the world to Indian consumers. The Schneider One range of pens offer an unparalleled writing experience characterized by precision and performance. Schneider’s commitment to innovation and excellence aligns perfectly with Luxor’s values, and we are confident that this range will be well received by the Indian audience.”
The Schneider One range by Luxor is being launched across India and will be available in premium retail stores as well as online platforms. The launch is being welcomed by many retailers selling premium writing instruments, as well as Indian customers who have experienced Schneider pens and their superlative writing experience in international markets. As part of their partnership, Luxor and Schneider Pen are also expected to bring more global products to India in the near future.
Brands
Philips Avent appoints Yami Gautam Dhar as brand ambassador
New campaign urges parents to choose science-backed sterilization over traditional boiling.
MUMBAI: Indian parents have long believed that boiling baby bottles keeps germs at bay, but Philips Avent is gently suggesting it’s time to turn up the heat on that tradition with science. Philips has launched a new campaign highlighting the importance of sterilization in infant care, positioning its Philips Avent Sterilizer as a more effective solution than the age-old practice of boiling. The campaign, which also announces acclaimed actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India, draws on a powerful cultural insight: the deep-rooted Indian tradition of protecting children from the evil eye (nazar).
The film cleverly connects familiar customs such as using salt, chillies, applying a black tika, or evil eye bracelets with modern parenting realities. While these traditions offer emotional comfort, the campaign gently points out that they may not be enough to protect against germs and infections. Backed by a recent survey, Philips claims the Avent Sterilizer delivers up to 2X better germ protection compared to boiling, along with fewer reported illness episodes among infants.
Philips Personal Health, Country Head Shukla said many parents still rely on boiling without realising the difference in effectiveness. “Our survey findings indicate fewer reported infant illness episodes in homes using the Philips Avent Sterilizer. With this campaign, we want to empower parents with knowledge and solutions that combine science with care,” he noted.
Welcoming Yami Gautam Dhar, Shukla added that as a new mother herself, she brings authenticity and relatability to the message, balancing trusted traditions with informed choices.
Yami Gautam Dhar said motherhood makes every decision feel significant. “Learning about proper sterilization was an important part of my journey. The Philips Avent Sterilizer offers up to 2x better germ protection compared to boiling, making everyday baby care safer and easier. I’m proud to partner with a brand that supports parents in making informed choices.”
The Philips Avent Sterilizer is available across leading e-commerce and quick commerce platforms including Amazon and Firstcry, major baby care retailers, and select electronics stores across India.
In a country where protecting little ones is both a cultural duty and a daily ritual, Philips Avent is serving up a modern twist: keep the love, add the science because when it comes to germs, a little extra protection can go a long way.
