MAM
Lux launches Celebration Range of 3 variants; Kareena Kapoor to endorse
MUMBAI: At 75, Lux is still going strong. Having established itself as one of the most trusted brands in the country, it is is launching three variants. And it is using none other than Bollywood heartthrob Kareena Kapoor to endorse them.
In tandom with its Platinum Jubilee celebrations, the personal wash brand with a value share of 15 per cent has launched The Lux Celebration Range.
The new range is a set of three exclusive variants: Aromatic Glow, Chocolate Seduction and Lux White Spa body wash containing exotic ingredients. This celebration range is being specially offered at the same price as other Lux variants – Rs 13. Lux White Spa Body Wash is priced at Rs 70 for 250 ml and Rs 40 for 150 ml pack.
Across India, the three new variants of Lux that are in special celebration packs are endorsed by Bollywood heartthrob Kareena Kapoor, states an official release. The new campaign succeeds the ‘Har Star Lucky Star’ promotion which marked Lux’s completion of 75 years in India.
Hindustan Lever VP Ashok Venkatramani says, “It is a great feeling being part of the team like Lux which has consistently given its users an unmatched bathing experience. It’s truly a proud moment. We have several things on the anvil to commemorate the 75 years of stardom. After the overwhelming response of “Har Star Lucky Star” promotion where every consumer was a winner, Lux unwraps another offer and launches its two exotic variants and thereby finds the perfect way to celebrate these momentous 75 years.”
As part of the campaign, Lux has also launched a special **x Lux body wash calendar 2006, featuring the star in 12 sensuous poses.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
