MAM
LupinLife’s LupiSafe is official hygiene partner – digital for CSK
MUMBAI: Lupin Life’s ‘LupiSafe Hand Sanitizer’ announced today its association as the official hygiene partner – digital for the three-time IPL champions Chennai Super Kings (CSK) in the thirteenth edition of the Indian Premier League (IPL 2020).
LupiSafe, a LupinLife Consumer Healthcare sanitiser brand, will provide hand sanitisers and wipes to the CSK team and staff during their IPL campaign. LupiSafe sanitiser and hygiene wipes are high quality 70 per cent alcohol-based sanitisers in line with WHO recommendations.
LupinLife Consumer Healthcare head Anil V Kaushal said, “We are delighted to be on board as the official hygiene partner – digital for Chennai Super Kings. LupiSafe hand sanitisers and wipes are the most recent addition to our portfolio of high-quality consumer healthcare products and seek to ensure utmost protection in the face of the pandemic. While we are in the midst of Unlock 4.0, we are also seeing a rise in the number of infections, hence the need to be vigilant is paramount now more than ever. This partnership gives us the opportunity to spread awareness about the importance of hand hygiene by leveraging the fan base of one of the most loved and successful IPL teams.”
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LupinLife head – marketing Supratik Sengupta added: “This was more of an emotional and social call for us rather than a marketing decision. In this climate of gloom, the IPL tournament is a major positive event that people across the globe are looking forward to and this will enable us to drive home the message of bouncing back to normalcy in a responsible manner. CSK is led by our ex-Indian cricket team captain MS Dhoni, and stars like Ravinder Jadeja, Shane Watson who will be playing the sport in the midst of this pandemic. We take a lot of pride in this association and our efforts in keeping the CSK team safe and healthy.”
Chennai Super Kings CEO KS Viswanathan commented: “It’s important to maintain personal hygiene and social distancing to contain the spread of the pandemic. In the current situation, it is great to have a brand like LupiSafe on board. In the new normal, when we step out, we need proper protection and quality brands like LupiSafe sanitiser and wipes provide that assurance. CSK is one of the top franchises in the IPL and we are happy to be able to spread the message of proper hand hygiene through this association with LupiSafe.”
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Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
