MAM
Luminous & 82.5 Instil Hope on World Environment Day
MUMBAI: On World Environment Day, Luminous wanted to play a little part in restoring belief in a better future, as individuals and as a collective. Through this video, Luminous & 82.5 Communications are trying to change people’s perspectives in a simple yet thought provoking manner.
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being. This has been a reassurance that indeed it is possible to reverse some of the damage humans have done to the environment and its biodiversity over the centuries.
However, what was needed was to undo the hopelessness in people’s attitudes towards saving the environment
82.5 Communications chairman and chief creative officer Sumanto Chattopadhyay said, “We thought it apt to use the device of ’reverse poetry’ to spread the message of reversing the damage we have caused to our planet. This message is more relevant than ever this year as we have experienced both the ill-effects of ‘disturbing nature’ as well as proof of how quickly it regenerates when left in peace."
82.5 Communications North group CD Preeta Mathur added, “As a writer, it was lovely to take on the challenge of writing reverse poetry to convey the message that there is still hope for Mother Earth – if we pledge to reverse the damage now.”
82.5 Communications president North Chandana Agarwal, “The proposition for this creative is not just in the message, but in the execution too. That’s the pleasure of working with clients like Luminous who always give us briefs that allows us to push ourselves.”
You may check the work on these links:
MAM
Nester appoints Kunwarjeet Grover as cofounder & CBO
D2C home appliance startup strengthens leadership with 15 plus years consumer veteran.
MUMBAI: Nester just plugged in a powerhouse because when your air fryers need to fry the competition, you bring in the growth guru who’s already heated up the kitchen. Nester, the direct-to-consumer home appliance startup founded in 2025, has appointed Kunwarjeet Grover as cofounder and chief business officer. Grover brings over 15 years of experience scaling consumer brands across Himalaya Herbal Healthcare, Cavinkare, Philips Lighting, Havells India, and most recently Wellbeing Nutrition (where he was vice president of growth until June 2025). He also briefly headed growth at Pluck in 2023 and served as senior vice president at Honasa for over four years, overseeing its online marketplace.
Nester founder and CEO Abhinav Singh said, “Grover has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands truly aligns with Nester’s goal and vision.”
The Mumbai-based brand sells air fryers, toasters, juicers and other kitchen appliances, competing with players like Nuuk, Atomberg, Geek Technology and Wonderchef. It currently sells via e-commerce marketplaces and its own website, with plans to expand into quick commerce and offline retail. Manufacturing is handled through contract partners, though the company has indicated it intends to set up its own production facility soon.
The appointment follows Nester’s recent Rs 19 crore Pre-Series A funding round led by Fireside Ventures and OTP Ventures.
Grover joins at a pivotal time for the D2C home appliances and consumer electronics category, projected to cross $30 billion by 2030 (growing at 7.2 per cent CAGR from $23.7 billion in 2025), fuelled by quick commerce and rising demand for premium, convenient kitchen solutions.
In a market where every appliance needs to cook up growth, Nester isn’t just adding a cofounder, it’s turning up the heat on ambition, one strategic hire at a time.
