MAM
Lukup Media partners with Mediabrands Indonesia
MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile advertising and consumer engagement solutions to advertisers, brands and content providers.
According to the company, Lukup Media‘s ad platform is the mobile equivalent of a fan page on a social networking site. Instead of liking a page, a customer just needs to type in the brand‘s URL on to their mobile web browser. This subscribes them to the brand and the custodian of the brand can then push media notifications to them based on their location.
Lukup Media director Kallol Borah said, “Our platform enables advertisers to deliver their ad to the right target audience at the right time; and empower the audience to directly and immediately start interacting with the brand. We are thrilled to work with Mediabrands who have proven expertise in the media industry.”
Mediabrands Indonesia CEO Ram Subramaniam said, “We discovered that TV, social media and mobile are working in combination to empower a new group of consumers. We have called this new group the “top 10%”. This new group is having a profound influence on brand choice across categories and we can target such influencers using this platform.”
The features of the Lukup Mobile platform are: advertisers can push rich media notification (not just text); campaigns can be targeted to a specific location; campaigns are fully interactive (higher brand engagement); all data on the campaign‘s delivery and usage is available to the brand/advertiser and the platform is compatible with all smartphone platforms (Android, Blackberry, iOS and Windows).
Lukup and Mediabrands will also collaborate to create a qualified database of consumers to target rich media promotions that are delivered from the Lukup Mobile system.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
