Brands
Lubi Industries partners with Sunrisers Hyderabad for a power-packed T20 2025
MUMBAI: Lubi Industries LLP, a manufacturer of pumps, motors, valves, and EV chargers, has announced its role as the principal partner of Sunrisers Hyderabad (SRH) for the upcoming T20 cricket season. The collaboration underscores Lubi’s commitment to excellence and aligns with SRH, last year’s runners-up, known for their dynamic performances.
Lubi Industries LLP director Ronak Porecha stated, “Cricket unites communities like no other sport, making it the perfect platform for Lubi Pumps to engage with our consumers. Our association with SRH allows us to reinforce our dedication to high-performance solutions while tapping into the passion of millions of cricket fans.”
SRH CEO K. Shanmugam welcomed the partnership, saying, “We are delighted to have Lubi Industries on board for the 2025 season. With their longstanding legacy of innovation and reliability, this collaboration is set to create immense value for both parties while deepening our connection with our loyal fan base.”
With over six decades of industry expertise, Lubi Industries shares values of resilience, performance, and teamwork qualities that define both the brand and SRH. Given cricket’s widespread appeal in India, this partnership offers a powerful platform to enhance Lubi’s visibility, particularly in the Andhra Pradesh and Telangana regions, where SRH enjoys a dedicated following.
By integrating sport and brand synergy, Lubi Industries aims to strengthen its market presence and engage consumers on a deeper level as the cricketing fever grips the nation once again.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
