Brands
Lubi Industries partners with Sunrisers Hyderabad for a power-packed T20 2025
MUMBAI: Lubi Industries LLP, a manufacturer of pumps, motors, valves, and EV chargers, has announced its role as the principal partner of Sunrisers Hyderabad (SRH) for the upcoming T20 cricket season. The collaboration underscores Lubi’s commitment to excellence and aligns with SRH, last year’s runners-up, known for their dynamic performances.
Lubi Industries LLP director Ronak Porecha stated, “Cricket unites communities like no other sport, making it the perfect platform for Lubi Pumps to engage with our consumers. Our association with SRH allows us to reinforce our dedication to high-performance solutions while tapping into the passion of millions of cricket fans.”
SRH CEO K. Shanmugam welcomed the partnership, saying, “We are delighted to have Lubi Industries on board for the 2025 season. With their longstanding legacy of innovation and reliability, this collaboration is set to create immense value for both parties while deepening our connection with our loyal fan base.”
With over six decades of industry expertise, Lubi Industries shares values of resilience, performance, and teamwork qualities that define both the brand and SRH. Given cricket’s widespread appeal in India, this partnership offers a powerful platform to enhance Lubi’s visibility, particularly in the Andhra Pradesh and Telangana regions, where SRH enjoys a dedicated following.
By integrating sport and brand synergy, Lubi Industries aims to strengthen its market presence and engage consumers on a deeper level as the cricketing fever grips the nation once again.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
