MAM
LS Digital launches marketing data infrastructure (MDI)
Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company from India, recently launched its innovative marketing data infrastructure (MDI), a comprehensive framework designed to unlock the vast potential of consumer data, as a part of LS Digital’s commitment to knowledge sharing and industry collaboration. The framework comprises three key components: collect, connect, and activate, aimed at facilitating seamless consumer journeys and empowering businesses with valuable insights to enhance products and services.
Through MDI, LS Digital will address industry challenges by aggregating data across systems (collect), triangulating data to establish consumer identity (connect), and leveraging data for substantial growth (activate). It will establish a robust marketing data lake, offering a consolidated perspective on consumers and fostering data-driven decision-making.
MDI distinguishes itself by being user-friendly, seamlessly integrating with existing marketing tools, and staying abreast of industry trends. It not only protects brands’ investment in existing MarTech tools but also enriches them, providing businesses with dynamic lead scoring, customer segmentation, brand sentiment analysis, marketing attribution models, propensity modelling, customer churn prediction, sales forecasting, and more. It fuels business growth through audience segmentation activation, facilitating a profound understanding of consumer cohorts.
LS Digital – Sr VP digital analytics & consulting business Vinay Tamboli said, “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”
LS Digital is steadfast in its commitment to staying at the forefront of marketing technology, adapting and evolving with industry trends.
Considering third-party cookie deprecation, the importance of first-party data is elevated. Building a robust marketing data infrastructure and making use of existing invested tools effectively is crucial for brands for their success in the market. MDI will enrich existing marketing tools rather than acting as a standalone product. Noteworthy achievements include activating audience segmentation by analysing several overlapping parameters. This augmentation approach fosters a deeper understanding of consumers, distinguishing our service in the market.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
