MAM
LS Digital launches marketing data infrastructure (MDI)
Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company from India, recently launched its innovative marketing data infrastructure (MDI), a comprehensive framework designed to unlock the vast potential of consumer data, as a part of LS Digital’s commitment to knowledge sharing and industry collaboration. The framework comprises three key components: collect, connect, and activate, aimed at facilitating seamless consumer journeys and empowering businesses with valuable insights to enhance products and services.
Through MDI, LS Digital will address industry challenges by aggregating data across systems (collect), triangulating data to establish consumer identity (connect), and leveraging data for substantial growth (activate). It will establish a robust marketing data lake, offering a consolidated perspective on consumers and fostering data-driven decision-making.
MDI distinguishes itself by being user-friendly, seamlessly integrating with existing marketing tools, and staying abreast of industry trends. It not only protects brands’ investment in existing MarTech tools but also enriches them, providing businesses with dynamic lead scoring, customer segmentation, brand sentiment analysis, marketing attribution models, propensity modelling, customer churn prediction, sales forecasting, and more. It fuels business growth through audience segmentation activation, facilitating a profound understanding of consumer cohorts.
LS Digital – Sr VP digital analytics & consulting business Vinay Tamboli said, “In response to the shifting tides of digital marketing, we are in the best position to introduce a suite of cutting-edge Marketing Data Infrastructure services based on our 12 years of experience of working with 700+ customers across industries. Businesses can now leverage expertise from our hands-on practitioners to construct a future-proof foundation for personalised and privacy-conscious marketing campaigns.”
LS Digital is steadfast in its commitment to staying at the forefront of marketing technology, adapting and evolving with industry trends.
Considering third-party cookie deprecation, the importance of first-party data is elevated. Building a robust marketing data infrastructure and making use of existing invested tools effectively is crucial for brands for their success in the market. MDI will enrich existing marketing tools rather than acting as a standalone product. Noteworthy achievements include activating audience segmentation by analysing several overlapping parameters. This augmentation approach fosters a deeper understanding of consumers, distinguishing our service in the market.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
