MAM
Lowe Lintas retains Apollo Hospitals creative biz
MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.
The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.
The win comes after a hard fought multi agency pitch called by the healthcare chain.
The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.
Lowe Lintas executive director G V Krishnan said, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”
Lowe Lintas CEO Joseph George said, “Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it.”
In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
