MAM
Lowe Lintas retains Apollo Hospitals creative biz
MUMBAI: IPG‘s Lowe Lintas and Partners has retained the national creative mandate for Apollo Hospitals covering all of Apollo‘s health-care verticals barring insurance.
The agency will be responsible for integrating national with regional initiatives, so that brand Apollo is able to present a unified front in terms of communication.
The win comes after a hard fought multi agency pitch called by the healthcare chain.
The challenge for the agency will be to build on this significant equity and help make the brand ready for a new era of competition. The agency has already executed a campaign for Oncology-related robotic surgery; this campaign is currently running in key markets.
Lowe Lintas executive director G V Krishnan said, “We are delighted to manage the mandate of this prestigious institution a pioneer in health care and wish to make brand Apollo a preferred choice in this category.”
Lowe Lintas CEO Joseph George said, “Contrary to what many believe, the Chennai market does offer significant and challenging mandates for ad agencies which are willing to take the effort and stay invested, and this win is proof of it.”
In 2012, Lowe Lintas Chennai swept away some big accounts like Daimler-Benz and Amrutanjan.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
