Ad Campaigns
Lowe Lintas releases new campaign to improve medicine delivery at your doorstep
Mumbai: Lowe Lintas Bangalore, the creative agency of MullenLowe Lintas Group, has rolled out its latest campaign for Flipkart Health+. To initiate the brand’s latest offering of ‘Super-fast’ delivery, the new campaign by the agency implores users to try out the feature to order their medicines, which assures delivery at the promised time, with a cash-back guarantee, a first in the ePharma space.
At present, India has about 50+ start-ups in the E-pharmacy space providing quality and affordable medicines to about 5,000,000 patients per month across the country 1. With the internet penetration in urban and rural India expected to rise further, along with availability of internet-enabled smartphones and high-speed broadband connectivity, the number of ePharma users is expected to grow significantly.
Sharing her thoughts on the idea behind the new campaign, Lowe Lintas Bangalore, president & branch head, Sonali Khanna said, Since its inception, Flipkart Health+ has consistently prioritised the needs of its customers, placing consumer challenges at the forefront of its approach. Their trailblazing “super-fast delivery” feature is one such example of their commitment to customers.
While medicines are a serious business, we felt that highlighting critical health scenarios would only create further anxiety. Instead, we decided to convey our message with a lighter touch in order to break clutter; by humorously demonstrating that while somethings in life can take time, delivery of medicines should not.
With this new campaign, Lowe Lintas Bangalore cheekily communicates the brand’s new feature of ‘Super-fast delivery’. The campaign consists of two films with the overarching message of ‘Somethings take time, but deliveries, no chance!’ showcasing two humorous situations where an impossible deadline was given for delivery, one with a couple being asked for a baby by relatives on their wedding day and another with an architect being given a day’s time for construction. The feature has been launched in Bangalore and Lucknow – in Bangalore, the delivery will happen the same day of placing the order and in Lucknow, the delivery will happen the next day after placing the order.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
