Ad Campaigns
Lowe Lintas Mumbai unveils campaign for Axis Bank
MUMBAI Axis Bank has launched its new campaign on “holistic business banking solutions”.
The film, conceptualized and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’. The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company.
Speaking on the launch of the campaign, Axis Bank group executive – retail banking, Rajiv Anand said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the “Always-on” businessman can transact seamlessly and effortlessly thus helping him progress.”
Lowe Lintas CCO Arun Iyer said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”
Lowe Lintas executive director Shantanu Sapre said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
