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Lowe Lintas Hyderabad bags Lohiya’s Gold Drop account
MUMBAI: Andhra Pradesh’s key edible oil player Lohiya Industries has appointed Lowe Lintas Hyderabad as its creative agency. The agency will handle the creative duties of Lohiya’s immensely popular offering – Gold Drop and Gold Plus.
In a multi-agency pitch, Lowe Lintas Hyderabad outclassed other agencies like FCB Ulka Bangalore, Chlorophyll Mumbai, and Burgundy Communications.
Lohiya Group MD Mahaveer Lohiya said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”
Lowe Lintas Bangalore president GV Krishnan added, “We are delighted to partner with the Lohiya Group – a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
