AD Agencies
Lowe Lintas executes slick TVC for Micromax featuring Hugh Jackman
MUMBAI: Micromax has teamed up with Hugh Jackman for Micromax Silver. The strategy was to elect Jackman to introduce the slimmest phone ever, in all its communication.
The television commercial, conceptualised by Lowe Lintas Delhi, has been shot like an action-packed thriller and introduces the slimness of the phone. Jackman plays the role of a tough character trying to escape a high security prison. And the only weapon he has is the Canvas Sliver 5.
The story demonstrates how he uses the slimness of the phone in the most innovative ways and manages to escape. Thereby showcasing the sleek design of the phone throughout the TVC.
Speaking on the campaign, Lowe Lintas national creative director Amer Jaleel said, “We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Jackman gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh, so that’s what was happening with the phone’ rather than ‘Oh, look how he’s using the slim phone’.”
Similarly, the print campaign places the stylised looks of Jackman against the sleek design of the phone, to create impactful visuals that will be spread across newspaper and magazine ads, hoardings and points of sale.
Through each medium, the campaign aims to showcase not just the slimness and the light-weight feature of the phone but also the fact that the Canvas Sliver 5 is packed with some good features.
AD Agencies
Publicis CCI probe: Delhi HC rejects plea to halt investigation
HC urges parties to raise objections before the competition regulator
NEW DELHI: The Delhi High Court has declined to interfere with an ongoing investigation by the Competition Commission of India into alleged anti-competitive conduct involving Publicis Groupe, holding that no cause of action had arisen for the petitioner at this stage.
A bench led by Justice Purushaindra Kumar Kaurav dismissed a writ petition filed by TLG India Private Limited, the Indian arm of Publicis Groupe, after noting that no formal notice had been issued to the company by the regulator.
TLG India had challenged summons and investigative steps issued in the name of “Publicis Groupe”, arguing that the reference was to a brand rather than a legally identifiable enterprise under the Competition Act. The petitioner contended that while summons were addressed to its office and employees, it was not itself named as the entity under investigation.
Appearing for TLG India, senior counsel Ritin Rai argued that investigations must be directed at a defined juristic person and sought quashing of the summons. The court, however, asked whether any notice had been issued directly to TLG India as a legal entity: an assertion the petitioner conceded had not occurred.
The CCI, represented by senior advocate Jayant Mehta, opposed the plea on grounds of maintainability, stating that notice had been issued to Publicis Groupe SA and that TLG India lacked locus to challenge proceedings in which it was not a named party.
The bench reiterated that courts are reluctant to intervene in ongoing proceedings before statutory authorities. It observed that any legal consequences arising from notices issued to an allegedly non-existent entity would have to be examined by the CCI itself. With no notice issued to the petitioner, the writ was disposed of, leaving parties free to raise their objections before the regulator.
The investigation, initiated in March 2025, relates to allegations of price-fixing and collusion among major advertising agencies and industry bodies operating in India.
