MAM
Lowe Lintas elevates Anaheeta Goenka as COO for Unilever, South Asia & CGO
Mumbai: Lowe Lintas, the creative agency of MullenLowe Lintas Group, has announced Anaheeta Goenka’s elevation as its chief operating officer (COO) for Unilever, South Asia and chief growth officer (CGO), effective 1 September.
Having spent three decades working at Lowe Lintas, Goenka has had a role to play in shaping quite a few large multinational, Indian as well as start-up brands and is a name to reckon with in the industry.
Goenka began her career with Lintas as a management trainee after graduating from SP Jain Institute of Management Studies. Over these years, she rose to hold key positions and is now part of the senior leadership at Lowe Lintas. Her elevation consolidates the entire Unilever relationship for South Asia under her leadership. As COO for Unilever, South Asia, she will lead the teams for brands such as Glow & Lovely, Axe, Tresemme, Vim, Domex, Nature Protect, Knorr, Kissan, Pepsodent, Closeup, Surf Excel, Wheel, Sunlight (Sri Lanka) and Lifebuoy Shampoo (SEA). Additionally, she has played an integral role in bringing new business and growth to the agency’s Mumbai office. As Lowe Lintas’ CGO, she will focus on strategic business development in a new challenging business environment – across all agency offices in India.
“Ana has been a strong management pillar handling several Unilever brands and other business relationships. She has left her mark on so many brands and earned massive respect and love from clients and colleagues alike,” MullenLowe Lintas Group, Group CEO, Virat Tandon said. “Ana has the strategic clarity to steer a brand to success as well as the enthusiasm and fierceness for new business development like no other. I am sure she is the best choice for us to lead the Unilever portfolio as well as the strategic business development efforts of the agency.”
Goenka has handled brands across a broad spectrum ranging from beauty & personal care, foods, homecare, BFSI, large conglomerates, to many new-age start-ups and businesses. She has navigated the agency to deliver some of its most iconic pieces of work such as Kan Khajura Tesan, Kissanpur, and the latest #IAmIndianPolice initiative. These have brought the agency laurels across India and international award shows such as Cannes, WARC Awards, Jay Chiat, Effies, among others. She has spoken and been on global juries of the same too.
Reacting to her eventful journey in the agency, Goenka said, “It is great to be part of a dynamic ecosystem that operates at a fundamental level with ‘intention’ & ‘attention’ for all its brand work and strategic practice. Here’s to growth emanating from more purposeful work for Lowe Lintas and a healthy dose of disruption along with it.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
