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Lowe Lintas Delhi wins creative mandate for Vivo Mobile India
MUMBAI: Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as title sponsor, Vivo Mobiles has appointed Lowe Lintas Delhi as its creative partner.
The agency has been tasked with the communication mandate for the smartphone major during the IPL season this year.
Vivo Mobile India will be using the opportunity to launch a host of new smartphones around the IPL. This will be in addition to a range of models under the X, V and Y Series that have already been launched in India. The 45-day grand cricketing spectacle will help brand Vivo gain scale as millions of viewers would be tuning in to watch the IPL.
Vivo Mobile India CEO Alex Feng said, “Lowe brings two important things to the table: their vast experience in mobile category and their strong credentials in building powerful brands. We are confident that this partnership on IPL will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we’ve found the right agency partner.”
Lowe Lintas Delhi president Naveen Gaur added, “We are very excited to work with Vivo. They have declared their ambition in India by taking up the IPL title sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
