MAM
Lowe Lintas creates the new Havells Standard Wires campaign
MUMBAI: Standard, a sub-brand of Havells, has recently ventured into wires and Lowe Lintas and Partners has created an ad campaign for the same.
The task for communication is to position Standard wires as “high heat-resistance” wires that can withstand extra load, when ordinary wires would get heated up and burn. The communication is intended to convey the message through an “interesting” and “endearing” creative.
The TVC is based on the insight that when the wires get heated up because of extra load, they leave a burning smell of plastic/PVC. The TVC brings this alive through a humorous execution where Ranvir Shorey is seen sniffing like a dog around the house and figures out that the source of the burning smell is an AC socket. It closes with the discovery that he had used an ordinary wire instead of Standard wire.
The campaign will also be extended to print and in-shop point of sales materials (POSM).
The creative team that has worked on the campaign is Amer Jaleel and Shriram Iyer while the planning is done by Anurag Prasad. Directed by Nikhil Rao, the ad film is produced by Jamic Films.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
