MAM
Lowe Lintas appoints Subramanyeswar as national planning director
MUMBAI: Lowe Lintas India has roped in S. Subramanyeswar as its national planning director.
Previously, Subramanyeswar was national planning director at Publicis Communications.
In an advertising and marketing career spanning more than a decade, Subramanyeswar has worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro.
Lowe Lintas CEO Joseph George said, “Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas’s partnership with marketers in the non-metro markets.”
Some of the brands that Subramanyeswar has worked on include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever and Sony Ericsson.
Subramanyeswar added, “I’m happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe’s thinking on breaking new ground by being a Planning Entrepreneur here.”
Digital
NDTV launches Datafy for data-driven journalism
New platform uses AI and analytics to cut through noise in divided times.
MUMBAI: NDTV just dropped the mic on opinions because when facts hit harder than hot takes, even the debates start sweating. In an era where loud voices often drown out clear ones, NDTV has launched Datafy, a new platform dedicated to data-driven journalism and storytelling. Powered by big data science, advanced analytics and artificial intelligence, Datafy aims to turn complex datasets into accessible, evidence-based narratives that rise above partisan noise.
The initiative places verified facts and rigorous analysis at the centre of public conversation, offering interactive dashboards, election trackers, economic deep-dives, policy breakdowns and global trend mapping. It will support NDTV’s coverage across broadcast and digital platforms on major stories in elections, economics, geopolitics, sports and beyond.
NDTV, CEO and editor-in-chief Rahul Kanwal said, “We are living through a period of extraordinary challenges and uncertainties, where opinion often overwhelms evidence. With Datafy, we are investing in advanced analytics and cutting-edge artificial intelligence tools to distil meaning out of big data sets. Our responsibility is to provide our viewers clarity driven by verified facts, visualised in ways that give context and meaning to a story.”
NDTV senior editor Namrata Dadwal added, “Data-based storytelling is fundamental to modern journalism. When analysed responsibly and presented through powerful visualisations, it turns complexity into clarity. With Datafy, we are placing verified evidence at the centre of every story we tell.”
The launch reflects NDTV’s push to reinforce its journalism-first ethos amid hardening ideological lines and fragmented discourse. By making data the hero instead of just another prop, Datafy isn’t just adding another tool to the newsroom, it’s handing viewers a quiet, powerful filter in a world screaming for attention.
