MAM
Lowe Lintas and Partners bags creative mandate for Max Bupa
MUMBAI: Health insurance company Max Bupa Health Insurance has appointed Lowe Lintas and Partners as their brand communication partner after a multi-agency pitch.
The business will be handled out of Lowe Lintas Delhi office.
The agency has already executed a multi media campaign for Family First, a unique family health insurance plan that can cover up to five generations and 13 relationships in one single policy.
Lowe Lintas executive director Naveen Gaur said, “We are extremely thrilled to partner with Max Bupa Health Insurance. With more and more Indians realising and accepting how important Health Insurance is for them, advertising will play a very prominent role to expand the category and the brand. We will partner them in creating and delivering a distinctive brand promise that will make the brand more relevant in the life of the consumers.”
Max Bupa director- marketing Sevantika Bhandari added, “We are happy to be associated with Lowe Lintas who will partner us in our journey ahead. The team has good understanding of the market and the consumer which was demonstrated at the time of the pitch as well as in the first campaign which was rolled out recently. Lowe Lintas has a great track record in building iconic brands and I am looking forward to some great work and a long relationship with Lowe.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
