Brands
Love takes flight as American Tourister and Masaba pack style with soul
MUMBAI: Who says luggage can’t be love at first sight? American Tourister and Lovechild Masaba are here to prove otherwise with their latest collaboration The Trousseau Collection, a line of travel gear that turns every journey into a celebration.
Launched just in time for the wedding and festive season, the Trousseau Collection captures the spirit of new beginnings and the joy of travel. Whether it’s a bride jetting off to her honeymoon, a cousin flying to a destination wedding, or a friend simply taking a break from shaadi chaos, these suitcases promise to make every departure feel like a stylish arrival.
Crafted for the modern Indian traveller who loves to express themselves, the collection combines American Tourister’s trusted travel expertise with Masaba Gupta’s signature design flair. Soft pastel tones of pink, grey, blue and white meet whimsical lotus and elephant motifs, timeless Indian symbols of love, luck, and togetherness all brought to life in sleek, contemporary silhouettes.
“It’s celebration in motion,” said Samsonite executive director of marketing for South Asia Anushree Tainwala. “With The Trousseau Collection, we wanted to capture the excitement of new beginnings from destination weddings to festive getaways. Partnering with Lovechild Masaba allowed us to bring a bold, joyful aesthetic to travel gear that’s as stylish as it is functional.”
For Masaba Gupta, the collaboration is deeply personal. “A trousseau isn’t just what you carry, it’s a reflection of who you are,” she said. “LoveChild has always been about self-expression, and this partnership with American Tourister lets us create luggage that’s as bold and beautiful as the people who carry it. It’s for anyone who travels through life with flair and fearlessness.”
The pieces are built from lightweight yet durable polycarbonate, ensuring strength without bulk, while practical details like TSA-approved locks, double spinner wheels, and a printed interior lining with organiser pockets keep essentials secure and sorted. The collection beautifully balances utility with emotion perfect for those who want their luggage to tell a story, not just store one.
Continuing American Tourister’s tradition of blending fashion with function, this range celebrates India’s vibrant travel culture with a stylish twist. It’s not just about getting from one place to another; it’s about doing it with panache, purpose, and a pop of personality.
From the runway to the runway, The Trousseau Collection ensures that wherever life takes you next be it a wedding, a weekend getaway, or a brand-new beginning you’ll always be travelling in style.
Watch the campaign film here:
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
