MAM
Louis Philippe unveils exquisite wedding collection with new brand campaign ‘Royal Weddings’
Mumbai: – Louis Philippe, a premium menswear brand from Aditya Birla Fashion and Retail Ltd., proudly unveils ‘The Royal Wedding’ collection, a manifestation of grandeur and opulence. This exclusive range is meticulously designed to transform every groom into true royalty on his special day, symbolising timeless elegance and modern sophistication. Louis Philippe introduces this range with a captivating brand campaign, ‘Royal Weddings’.
Catering to every significant moment of a wedding journey, from pre-wedding photoshoots to reception ceremonies, Louis Philippe ‘The Royal Wedding’ range features stunning three-piece suits, mesmerizing bundis, and exquisite bandhgalas. Crafted with the finest raw materials, the assemblage boasts a rich color palette, including jewel tones of blue, maroon, wine, and teal, as well as subtle shades of cream and quartz pink, adding a regal charm to any occasion.
Louis Philippe COO Farida Kaliyadan said, “As the wedding season is slated to begin, we are delighted to launch our Royal Wedding collection, that will make grooms feel like true kings on their special day. Each piece has been precisely created to guarantee that every wearer feels royal. Louis Philippe reinforces its position as the brand of choice for wedding purchases with this range, which offers unrivalled quality and design.”
“To celebrate the launch of the Royal Wedding Collection, we have also launched a captivating mass media campaign to highlight the essence of the assortment’s elegance and allure. The campaign is a mix of television, digital, and airport across the country and with this we intend to strengthen our position as the preferred choice for wedding purchases among young clients and their families,” added Ms. Kaliyadan.
What sets Louis Philippe ‘The Royal Wedding’ range apart is the use of super-premium fabrics, ranging from luxurious silk blends and velvets to rich woolen textiles. The meticulous craftsmanship is visible in the delicate details which include jacquards, hand embroidered with glittering decorations, the artistry of ‘zari’ work, and meticulously interwoven pearls. Each outfit, be it for the groom, his family, or groomsmen, exudes unmatched elegance and grace, establishing Louis Philippe as the ultimate destination for wedding shopping.
Wunderman Thompson Senthil Kumar, said, “In unveiling the Louis Philippe royal wedding collection, we sought to encapsulate the essence of formal elegance and the pinnacle of fashion through an iconic narrative. Centered around the timeless Royal Weddings, immortalized by royal couples worldwide—we aimed to weave a tale of unity amidst Two Warring Kingdoms.
The multimedia campaign showcases impeccably styled royals set against the backdrop of an ornate royal palace, resonating with the authenticity of an iconic royal wedding. The collection aims to evoke a regal sentiment, encouraging every groom to embrace the classic fashion depicted in iconic wedding portraits.” added Senthil.
Louis Philippe’s Royal wedding campaign is reinforced by a comprehensive 360-degree multimedia promotion strategy that includes airport, digital channels and more.
Louis Philippe the royal wedding collection is available in select Louis Philippe flagship stores, authorised retailers nationwide, online at www.louisphilippe.com and through the brand’s mobile app.
Make your wedding day truly memorable with Louis Philippe’s royal wedding range!
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
